Have you ever observed that small cities in India are growing at a faster pace than they ever have before? Tier-2 and Tier-3 cities are becoming strong marketplaces because they have new hospitals, more middle-class households, and greater health care understanding. And certainly, they are currently the next big thing for pharmaceutical franchise companies. According to the IBEF, the Indian pharmaceutical business was anticipated to be worth $65 billion by 2024, and a lot of this growth came from smaller cities and villages.

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If you want to start a pharmaceutical franchise, these new markets might be the greatest place to begin with.

Rising Healthcare Awareness in Smaller Cities

People used to think that only cities had healthcare. But things are not the same anymore. Ayushman Bharat, improved insurance coverage, and digital health campaigns have all helped people in smaller towns learn more about preventive and curative healthcare.

NITI Aayog says that almost 65% of people in India live in Tier-2 and Tier-3 cities. This implies that a lot of individuals are now looking for cheap treatments, branded medicines, and healthcare providers they can trust. For pharma franchise owners, this translates into consistent demand and growing trust in organized pharma brands.

Expansion of Hospitals and Clinics

In Tier-2 and Tier-3 cities, private hospitals, diagnostic centers, and multispecialty clinics are rising swiftly. Cities like Indore, Lucknow, Coimbatore, and Jaipur have become medical hubs for surrounding districts because of the government’s aid in building up their healthcare facilities.

In these regions, pharma distributors and franchise owners deal directly with healthcare professionals who desire high-quality, branded pharmaceuticals. This is offering PCD pharma franchises a lot of opportunity to grow without having to cope with the cut-throat competition that comes with too many manufacturers in big cities.

Affordable Business Model with Wide Reach

Unlike metro cities, where competition is high and operational costs are steep, smaller cities offer a cost-effective business model. Lower rentals, reduced distribution expenses, and monopoly rights in specific districts make it easier for franchise partners to build a profitable business quickly.

Moreover, pharma products like antibiotics, pain relief medicines, pediatric syrups, and chronic illness drugs are always in demand. Whether it’s rural clinics or urban hospitals in smaller cities, the need for medicines remains constant, giving franchise partners a stable income source.

Digitalization and E-Pharmacy Growth

E-pharmacies and digital health platforms have made the need even higher in Tier 2 and Tier 3 areas. According to TRAI 2023, more than 55% of India’s rural population can currently get medical access online. This implies that people in small areas can now access medical information, talk to doctors online, and even have their medicine brought to their doorsteps.

This move is making it easier for drug companies to be in smaller cities. For franchise owners, it opens up two options: they can sell products in person through distributors and chemists, or they can engage with e-pharmacy networks online.

Government Support and Market Stability

The Indian government has made it a primary objective to make healthcare affordable throughout India. Make in India and Production Linked Incentives (PLI) are two examples of incentives that have led to higher pharmaceutical production. As a result, medicines are easier to find and cheaper to buy.

This guarantees that business owners in the pharmaceutical franchise industry have a solid supply chain, quicker approvals, and more profits. In Tier-2 and Tier-3 cities, where pricing is a key deal, branded generic drugs from well-known brands are quite popular.

Vibdrugs Biosciences: Your Partner for Growth in Emerging Markets

In these small cities, success doesn’t only depend on how many people want your product; it also depends on which pharmaceutical business you choose to deal with. This is where Vibdrugs Biosciences comes in. Vibdrugs has everything a franchise partner might want, like more than 10 years of experience, a manufacturing setup that is certified by WHO-GMP and ISO 9001:2015, and a portfolio of more than 1000+ items that are in great demand.

Here’s how Vibdrugs empowers its partners:

  • Monopoly Rights: Get the right to sell just in your area or district.

  • Broad horizon of medicines: A lot of different items, such as general medicines, pediatric syrups, herbal supplements, and nutraceuticals.

  • Promotional Aid: Visual aids, MR bags, business cards, and digital help are all part of marketing and promotional support to help you get seen.

  • Timely Delivery: A strong supply network that makes sure you always have enough product.

  • Clear policy: No secret rules, simply fair and honest ways of doing business.

Vibdrugs Biosciences is a well-known brand that helps franchise owners confidently access the rising Tier-2 and Tier-3 industries. With Vibdrugs Biosciences on your side, you can be a part of this growth story.